It all began one summer, long before Just Eco had a name.

As teenagers preparing for a seaside holiday, my sister and I realised we didn’t have perfume to take with us. So, in true DIY spirit, we created our own—mixing flower petals, water, and a few drops of our mother’s perfume into a glass soda bottle. We proudly named it Sea Water.

That little memory stayed with us—simple, pure, and made with intention.

Years later, life had taken us across continents and careers. I spent nearly two decades living and working in Singapore, including in the skincare industry.
My sister led marketing efforts for major corporations and successful startups across Europe for over 15 years. Later, she spent several years in Myanmar as a consultant, where she embraced a lifestyle rooted in clean ingredients, essential oils, and conscious living. 

Eventually, our paths led us back—me to the U.S. and her to Europe. We were ready to move beyond the corporate world and create something of our own.

That’s how Just Eco Skincare was born.

With my passion for people and her strategic brand expertise, we created a platform rooted in trust, transparency, and quality. Just Eco is more than a skincare destination—a space for clean, science-backed beauty curated with care.

We are just getting started. As we launch our platform with our first brand partner, we are actively building a network of visionary, ingredient-conscious, and science-driven skincare brands. If you’re a company that shares our values and wants to be part of something thoughtful and future-focused—we’d love to talk.

From clean ingredients to honest beauty.  Let’s build the future of skincare—together.

Katarina Miah, Behind the Vision of Just Eco